Wimbledon is the oldest event in the sport of tennis. It is also referred to as the most famous and most prestigious tennis tournament in the world. Held every June and July in London, England, the tournament is the third Grand Slam event played annually, preceded by the Australian Open and the French Open. Wimbledon is followed by the U.S. Open.

When it comes to Wimbledon, tennis is only half the story. Although most fans look forward to exciting, spellbound tennis, the other half of the story is the glitz of fashion and sex appeal among celebrities, luminaries and other personalities. The winners and losers are usually judged on what they are wearing—especially when it relates to jewelry.

In 1987, Chris Evert was the number 1 female tennis player in the world. Evert was the winner of 18 Grand Slam singles titles when she was playing in the U.S. Open that year. She was wearing an elegant, light in-line diamond tennis bracelet, which accidentally broke. The U.S. Open match was interrupted to permit Chris to recover her precious diamonds. The radiant and discreet stream of light became the “tennis bracelet” and a major jewelry trend was born.

The tennis bracelet was worn by a new tennis star in the 1990s, Gabriela Sabatini, the Brazilian phenom. In 2002, the lovely Serena Williams wore a $29,000 custom-design Harry Winston’s “Twelve to Twilight” diamond tennis bracelet at the U.S. Open. This time there was an extra secure safety clasp to the bracelet to assure the flexible and fluid piece will remain securely on Serena’s wrist (7 1/2 “). Her bracelet contains 242 colorless diamonds, with twelve carats set in platinum.

Although Serena Williams’ second-skin Puma cat suit was the rave at the 2002 U.S. Open, Wimbledon in 2005 had an even bigger story. The Soviet’s reigning woman’s tennis star, Maria Sharapova, made her tournament debut in a pair of Nike sneakers decorated with 24-carat gold. Today, Maria has her own limited edition of diamond watches. The Tag Heuer Formula One Maria Sharapova Diamond White Ladies Watch is the perfect choice for today’s active, yet sophisticated lifestyle on and off the road.

During the 2005 Wimbledon, a 19-year-old model, Alexis Barbara, selected brief, lacy shorts, glamorous wedge shoes, a large gold cross and a bedazzling diamond engagement ring on her left hand. Moreover, Bec Cartwright, fiancée of Australian tennis star, Lleyton Hewitt, was decked out in a flashy diamond engagement ring around the grounds. The diamond engagement ring is estimated at $200,000.